Jeffrey Soffer
Previously: Director/Editor at Genius. As one of the early team members, I launched video series, managed the team’s post-production workflow, and worked on branded content for Apple, Meta, Patrón, Acura, HBO and more.
I also work on personal projects, like this mini-doc I made about the first skateboarding team in Cuba.
Harry Styles - One Night Only
Editor
For the debut livestreamed concert of Apple Music Live, I
edited several quick turnaround videos for the broadcast, along
with a longer piece to be released later. While the rest of the
team captured Harry’s passionate fans in line, some who had been
there for 4 days straight in the rain, I edited together a preview
of what that experience felt like, mixed with some intimate
behind-the-scenes with Harry.
Directors:
Stella Blackmon & PHAM
DP: Neema Sadeghi
Client: Apple Music
Travis Scott - Days Before Rodeo Anniversary
Editor
For the 10–year anniversary and streaming release of Travis
Scott’s mixtape Days Before Rodeo, I edited several videos
at the pop-up concert in Atlanta for Spotify and Cactus Jack.
Director: Jared Hogan
Production Company:
Contrast Films
Google Deepmind
I worked with the Google Creative Lab to edit a mini-doc
showing the creation of TextFX, a new LLM-powered writing tool
made with Lupe Fiasco.
Co-Editor:
Scott Lazer
Agency: Google Creative Lab
Watch the Full Video
✶Featured During NBA Finals and the
Olympics✶
I worked with the Google Creative Lab to edit (and compose a
bespoke score for!) a mini-doc showing the creation of
Infinite Wonderland, a new way to endlessly reimagine
Alice's Adventures in Wonderland. Four visual artists
used Google’s new image generation model to explode their
unique styles onto every line of the book.
Co-Editor:
Scott Lazer
Agency: Google Creative Lab
I worked with Google Deepmind to edit (and compose a bespoke score for!)
a mini-doc showing the behind-the-scenes of ANCESTRA, a new short film executive-produced by Darren Aronofsky.
We showed how the team was able to insert a generative newborn into an
actress's arms and invent new ways to create fantastical shots from inside
the human body to the cosmos.
Co-Editor:
Scott Lazer
Agency: Google Creative Lab
Nike ‘NY vs NY’
Producer
I produced a photo campaign for Nike’s summer ‘NY vs NY’ high
school basketball league. The compeition brings together the best
high school players into teams inspired by iconic NYC parks. We
created collages, portraits and team photos for over 40 kids that
were featured on billboards and in Nike Soho.
Photographer:
Sam Balaban
Client: Nike NYC
Fivio Foreign - B.I.B.L.E. (Documentary)
Producer
In anticipation of Fivio Foreign's upcoming album
B.I.B.L.E., I produced a documentary that showed Fivio's
creative process and artistic vision for this body of work. Shot
primarily in a beautiful park slope church, along with vértié
footage throughout the city and at home with his family, the
documentary shows both sides of the rapper life.
Director: Sam Balaban
Client: Columbia Records
Genius
I created this series to showcase the creative and technical achievements of music videos by inviting directors to breakdown their craft. I paired rear-projection and an overhead camera rig to film the directors drawing directly on the video.
Select Episodes: “ATM” by J. Cole with Scott Lazer, “Hotline Bling” by Drake with Director X, “thank u, next” by Ariana Grande with Hannah Lux Davis
In addition to editing episodes with Billie Eilish, Lil Nas X, Charlie Puth and more, I created the template and workflow for Genius’ flagship show, used on 1,000+ episodes. This involved best practices for chroma-keying in Davinci Resolve, the round-trip to Premiere Pro and the development of motion graphics assets that simplified and standardized creation.
Watch Charlie Puth Break Down “Attention”The main titles sequence for Verified automatically adjusts line width, number of lines and placement based on the text input directly inside Premiere Pro. This responsive design was all scripted by me in After Effects using javascript.
I developed and directed Genius’ live-streamed, interactive concerts with artists The Kid LAROI, Ty Dolla $ign, Tate McRae and more. For this project, I built a custom, remote-first, live-streaming workflow using Amazon Web Services''' EC2 cloud computing platform.
23YG: The First Skateboarding Team In Cuba
Director, Editor — PersonalIn January 2019, I spent three weeks in Cuba exploring the country and meeting people. While there, I met a group of skaters who were celebrating the 11th year of their club, “23 y G.” With some footage of their anniversary competitions and a trip to their DIY skatepark outside the city, I created this short documentary.
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